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Website Proposal — Yalla Wafer (Marketing Site)

Client: Dino Shaban (Tanda Mexico)
Project: Yalla Wafer — Marketing Website
Prepared by: SAYU STUDIO
Budget: $1,250 USD (fixed)


Overview

Yalla Wafer aims to offer a modern, user-friendly, and secure digital experience for savings circles (peer-to-peer lending). This proposal covers a standard marketing website inspired by the clarity and trust signals seen on example sites like:

This scope is marketing-only (no authenticated app features).


Objectives
  1. Build trust quickly for a financial product.
  2. Explain how savings circles work in a simple, visual way.
  3. Drive conversions (waitlist / app download / contact).
  4. Deliver a site that is fast, accessible, and easy for your team to update.

Recommended Site Structure
  • Home — clear value proposition, how it works, trust signals, primary CTA
  • How it works — steps + FAQs + eligibility basics (high-level, non-legal)
  • Safety & Trust — security practices, privacy approach, community rules
  • Pricing / Fees (if applicable) — transparent explanation
  • About — mission, team, partnerships
  • Blog / Updates (CMS)
  • Contact — support channels + inquiry form
  • Legal — Terms, Privacy (provided by client or template-based draft as add-on)

Deliverables
  • Light discovery (goals, audience, primary CTAs)
  • Sitemap + on-page content outline
  • Homepage + core page UI design (desktop + mobile)
  • Webflow build (responsive, CMS-enabled blog, forms)
  • Performance + accessibility pass (core layout, contrast, semantic structure)
  • Basic on-page SEO setup (titles, meta descriptions, Open Graph, sitemap, indexing settings)
  • Launch checklist + handoff (how to edit CMS & key sections)

Security & Trust Signals (Marketing Site)

Even as a marketing site, trust matters. We will implement:

  • HTTPS by default (Webflow hosting)
  • Secure form handling
  • Optional bot/spam protection for forms
  • Optional privacy-friendly analytics setup
  • Cookie banner support if needed
  • Clear trust elements (transparent process, community rules, safety messaging)

What’s Included
  • Up to 6 core pages + a CMS Blog
  • One primary conversion flow: Waitlist or Contact
    (via Webflow forms or an integrated tool)
  • Up to 3 rounds of revisions during design
  • Up to 3 round of revisions during build

Out of Scope (Can be added later)
  • User accounts, KYC, wallets, payments, lending logic, admin dashboards
  • Full product UX for the lending platform (this proposal is marketing-only)
  • Legal compliance drafting (financial licensing, disclosures) — provided by client counsel
  • Custom animations/3D beyond lightweight interactions

Timeline (Estimated)

Assuming content (copy, logos, images) is ready at kickoff:

  • Kickoff + content outline + initial design direction
  • Design finalized + Webflow build begins
  • QA, performance/SEO checks, content entry, launch

Note: If content is not ready, we can use placeholders or add a content sprint (optional).


Investment & Payment Terms

Fixed project fee: $1,250 USD

Suggested payment schedule:

  • 50% to start
  • 50% on pre-launch handoff

Includes Webflow build and launch support for 7 days after go-live (bug fixes & small tweaks).


Optional Add-ons
  • Copywriting polish (rewrite for clarity + conversion): +$300
  • Arabic/Spanish localization (Webflow Localization): from +$350 (depends on page count)
  • Brand mini-kit (type scale, color system, UI tokens): +$250
  • Analytics setup (GA4/GTM events for key CTAs): +$150
  • Ongoing maintenance (updates, backups, small improvements): from +$200/mo

Client Inputs Needed
  • Logo + brand colors (or we define a simple palette)
  • Final copy for each page (or approve copywriting add-on)
  • Product screenshots / app store links (if applicable)
  • Legal text for Terms & Privacy (or approve template drafting add-on)
  • Point of contact for approvals (to keep timeline tight)

About SAYU STUDIO

SAYU STUDIO is a Webflow-first design and development studio focused on elegant, high-performing websites. We’re listed publicly as a Webflow Premium Partner and maintain a 5.0 rating on Contra (13 reviews).

We’ll bring the same approach here: clear UX, fast delivery, and a site you can confidently update without breaking anything.


Next Steps
  1. Confirm scope + timeline
  2. Share content + brand assets
  3. We start design within 24–48 hours after kickoff payment

Prepared for Dino Shaban • Tanda Mexico
Thank you for considering SAYU STUDIO.