Proposal for John Hawk Dog Training

Hi John,

Great speaking with you. Based on our call, the goal is to build a professional but memorable brand and website for your dog training business — something clean, trustworthy, easy to update, and visually different from the typical local dog trainer site.

The creative direction we discussed is a light, minimal website with soft/pastel color influence, subtle coding-inspired details, and a custom visual identity built around the John Hawk name, dog training, and a hawk/dog illustration concept.

Total: $1,750

This is the leaner option. It gives us enough brand foundation to design a strong website without turning this into a full brand system project.

Included

• Mini brand direction:
  • Logo
  • Typography
  • Color palette
• Custom logo illustration concept, likely involving the hawk/dog direction
• 4-page Webflow marketing website:
  • Home / landing page
  • About / training philosophy page
  • Media / video page
  • Contact / booking page
• CMS setup for easy media/video updates
• Cal.com or similar booking embed
• Figma design before development
• 3 hero section design directions to explore the visual style
• Webflow development
• Basic handover guidance so you can make simple edits yourself
• Free fixes for site issues after launch
• New features or major additions billed separately at an hourly rate

Best for: getting a polished brand and website live efficiently, without overbuilding the brand system at the beginning.

Total: $3,000
$1,500 branding + $1,500 website

This is the stronger option if you want the brand to feel more complete before we build the website.

Branding Includes

• Brand strategy session
• Brand adjectives and positioning direction
• Visual research and mood direction
• Logo exploration
• Typography system
• Color system
• Logo illustration direction
• Basic brand usage guide
• Core visual assets for website use

Website Includes

• 4-page Webflow marketing website:
  • Home / landing page
  • About / philosophy page
  • Media / video CMS page
  • Contact / booking page
• Cal.com or similar booking embed
• Figma design
• 3 hero section directions
• Webflow development
• Basic handover guidance
• Post-launch maintenance for fixes

Best for: building a clearer, more durable identity before the website, especially if you plan to create YouTube content, social content, and other brand materials later.

Estimated timeline: around 8 weeks, depending on feedback speed and content readiness.

• 50% deposit to begin
• 50% upon project completion before final handoff

If this looks good, I’ll prepare the contract with the selected option, final scope, timeline, and payment terms.

After signing and deposit, we’ll begin with the brand strategy session and visual direction.